Motorblog If It Ain't Stiff: And if you don't know the rest you should take another look throught the April Motorheadbangers' fanzine. It was a 90 minute TV documentary tracing the history of the Stiff label, and, as ever, if you enjoy this kind of thing, as I do, it was quite enthralling. Founders Jake Riviera and Dave Robinson told the story whilst Larry Wallis, Kirsty MacColl, Tracey Ullman, Madness, Nick Lowe, Elivis Costello and the myriad of other Stiff stars coloured in the often madcap reality of this unique record label.